Fashion Week Paris 2018


After having installed an outdoor cinema on the avenue des Champs-Elysees last July, the event agency Ubi Bene will deploy Sunday, September 30 for the Parade L'Oreal Paris 2018: a floating podium of 60m long installed at the Port of Solferino, on which the emblematic muses of the brand will take place. A world first, in an iconic setting, imagined as a new invitation to fashion and beauty for the Parisian public.

Paris Fashion Week will never have seen such a show.